As a company that provides bottled water to millions of consumers every day you can be sure we are acutely aware of the importance of this resource. An updated report published by WHO/UNICEF on Drinking Water, Sanitation and Hygiene, states that “71% of the global population (5.2 billion people) used a safely managed drinking water service.”
That means that 29% of the world population doesn’t have easy access to drinking water. This report is a reminder for us in North America that we need to look after our environment and protect our water resources. That is our passion at Ice River Springs. Here is a video produced by the CBWA, titled “Our Story” that describes how we recycle bottles in a closed loop, and the bottled water industry safeguards the resource and uses just a tiny percentage of the ground water taken.
About the WHO/UNICEF JMP report
The WHO/UNICEF Joint Monitoring Programme for Water Supply, Sanitation and Hygiene (JMP) has produced regular estimates of national, regional and global progress on drinking water, sanitation and hygiene (WASH) since 1990. The JMP service ‘ladders’ enable benchmarking and comparison of progress across countries at different stages of development. This 2017 report introduces updated water and sanitation ladders which build on established indicators and establish new rungs with additional criteria relating to service levels. A third ladder has also been introduced for hygiene. The JMP will continue to monitor all rungs on each ladder, with a particular focus on those that relate to the Sustainable Development Goal (SDG) global targets and indicators.
Source: The WHO/UNICEF JMP report
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