Ice River Spring supported the “Buy Good. Feel Good.” Expo in May. It is a trade show that features organizations and that empower communities and innovate for a better world.
Kelly Okamura from Rabble.ca attended the show and met Crystal Howe (Gott), Sustainability Manager, who was representing Ice River Springs and BMP Recycling.
Okamura featured Ice River Springs in her podcast saying, “If you see their green bottles, it is not a green marketing wash.”
“The demonstrator was telling us how the bottled water went from potable beverage to plastic gardening chairs for closed-loop recycling process, charmed me.”
She describes how the Ice River Springs company started its bottled water operation on a family farm as preparation for Y2K. She stressed how important it is to have a good business model but also be mindful to your employees, stakeholders and the environment.
“That helped me to understand they didn’t buy their award for environmental initiatives,” explains Okamura in her podcast.
You can hear the whole podcast in the audio file below.
Ice River Springs has been recognized with an award for the second time in 2017. The editors at Store Brands magazine picked Ice River Green for a Bronze award in the Best New Ready-to-Drink Beverage Product category. The Private Label Trailblazer Award from Grocery Headquarters magazine was announced earlier in the year.
Closed-loop recycling is central to what we do at Ice River Springs. We use recycled PET plastic to produce our bottles because there is enough plastic in the world and we want to avoid adding to it.
Recycling is important and we play an important role. In Ontario, for example, we process 85% of all PET plastic collected in the blue bin program.
Increasingly retailers are committing to sustainability by using 100% recycled water bottles. Our brand, Ice River Green that is made of 100% recycled green plastic that might otherwise be down-cycled, is becoming available in most of North America and its popularity is growing.
The Ontario Provincial Government has proposed a fee increase for water bottlers. In a short video titled, “Canadian Bottled Water, Our Story,” the Canadian Bottled Water Association lays out the reasons why this increase unfairly targets a tiny portion of the water used in the province.
New trailers are on the road delivering pristine water to our customers and returning to the plants with used plastic bottles that are ready to be recycled into new bottles. This is all part of the closed-loop recycling process.